Business data is something you can’t afford to lose, since it could lead to you losing the trust of your clients, resulting in loss of revenue. And since the hackers aren’t going anywhere, it’s more[...]
You need to ditch these BI mistruths
April 28th, 2015 Dawn Church
If you think you understand business intelligence and its importance, think again. Plenty of business owners think they have a realistic grasp on this tool that can and should inform your[...]
The dos and don’ts of social media networking
April 27th, 2015 Dawn Church
When it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there[...]
Microsoft purchases Datazen BI tool
April 21st, 2015 Dawn Church
Every on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and[...]
How to retain customers with email marketing
April 21st, 2015 Dawn Church
As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan[...]
Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main[...]
More reasons to use Pinterest for marketing
April 17th, 2015 Dawn Church
Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about[...]
5 mistakes that ruin your online reputation
April 17th, 2015 Dawn Church
Businesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence.[...]
There are things that all of us hold dear to our hearts: family, a stable career, and our smartphone and tablet. Okay, maybe those last two aren’t as important as the others. But still, your[...]
Benefits of CRM for businesses
April 7th, 2015 Dawn Church
At the end of the day, the success of any business comes down to whether it's making a profit. But building and maintaining relationships with the customer base responsible for that revenue is even[...]
Think your business is immune to disasters? Think again. Disasters can strike without warning and, when they do, your company stands to lose more than just the time and money you’ll have to spend on[...]
New features for Google Calendar on Android
April 3rd, 2015 Dawn Church
If you’re one of the many for whom Google Calendar has come to mean the difference between being on time and missing meetings altogether, but you refuse to budge in your love of Android devices,[...]
Why your Facebook page likes have dropped
April 2nd, 2015 Dawn Church
Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have[...]
If you think your email is fully protected from hackers, think again. A lack of sufficient email security measures can result in data theft, unauthorized access to sensitive information and the[...]